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IPP makes it easier for retailers to collaborate to deliver supply chain sustainability

21 May, 2020 | published at 10:29 CET

Wellington 'Welly' Nyatanga

IPP has reinforced its team in the UK to create value for retailers by working more collaboratively.

IPP, which already works with all grocery retailers, has promoted Wellington ‘Welly’ Nyatanga, who formerly led its transport team, into a brand new role as key account manager for the sector.

The move, which is focussed on improving the efficiency of IPP’s long-established circular economy model and developing deeper relationships to foster greater partnership working in order to reduce carbon footprints, is already delivering results.

Streamlining initiatives that are already working include better utilisation of yard space to reduce costs and generate revenue while at the same time reducing road miles, which has long been IPP’s focus.

Welly has also been able to share best practice in terms of pallet handling and storage to improve quality and reduce damage through the learnings of a recent Cambridge University course exploring the social and environmental impact of supply chain management and how to optimise efficiencies through collaboration and technology.

In addition IPP is adding further value to pallet pooling by investing in a new forecasting and planning system which will anticipate demand and availability more accurately to benefit both retailers and customers.

Utilising fleets

Welly and his colleagues have successfully helped retailers utilise their own fleet of vehicles to deliver and collect empty pallets, saving the need for unnecessary CO2 emissions through empty running.  

The learnings are now helping IPP’s customers better understand the benefits and opportunities of partnership working with a flexible and easy to work with pooling provider.

Welly said: “My job is all about re-setting the narrative away from a discussion about what went wrong and who pays for it towards finding ways to work together to add value. 

“We now look at the wider social and environmental impact of improving efficiency and greater collaboration. Retailers face a variety of challenges - channel shifts, greater competition and increasing customer expectations to innovate and be environmentally conscious, alongside the continued drive for efficiency whilst shopper confidence remains fragile.

“I work within one of the most established and efficient circular economy systems so I am talking to retailers every day and helping them to understand the importance of ensuring that we can recover, repair, reposition and re-use pallets as quickly and as efficiently as possible."

Understanding the customer

“As a pallet pooler we rent sustainably sourced products because protecting the environment is very important to us, but we can only achieve this by thoroughly understanding a customer’s supply chains - learning about their challenges, the things they do well and how pallets play a role in that," added Welly.

“This has created opportunities to collaborate and share resources including transport, warehousing and even labour which helps cut CO2 emissions, utilise otherwise empty warehouse or floor space and find efficient ways to store and load pallets that are not labour intensive. We’re not reinventing the wheel, just doing the basics really well - but it all starts with a conversation.”